![]() The United States of Google: Geeks ruleĪbout the Author Credits Cover Copyright About the Publisher. ![]() Google Mutual Insurance: The business of cooperation.Google’s Hospital: The benefits of publicness The First Bank of Google: Markets minus middlemen.Google Real Estate: Information is power.Google Air: A social marketplace of customers.The Googlemobile: From secrecy to sharing.Google Power & Light: What Google would do.Google Shops: A company built on people.Google Eats: A business built on openness.GoogleCollins: Killing the book to save it.The Google Times: Newspapers, post-paper.Encourage, enable, and protect innovation.There is an inverse relationship between control and trust.Welcome to the Google economy New Business Reality.The mass market is dead-long live the mass of niches.If you’re not searchable, you won’t be found.Do what you do best and link to the rest. ![]()
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